Individual work with customers in the 21st century.
It doesn't matter if the customer is shopping on the e-shop, coming to your business or has a mobile app for quick delivery. It's still the same person. They have the same tastes, habits and preferences. They usually live at one address and go to work at another. He has an iPhone or an Android. Whatever you want to store with him, you can. And then work with it as you need to.
Personal data of customers
In the online channels, it will create a customer after registration or create one yourself from anywhere. You can then keep all possible personal data on it. For example:
- photo
- contact details
- import address and billing information
- taste preferences
- his/her preferred payment and delivery methods
- the channels he uses
- different names or pronounciacion
- personalised greeting in the app or e-shop
- photo
- contact details
- import address and billing information
- taste preferences
- his/her preferred payment and delivery methods
- the channels he uses
- different names or pronounciacion
- personalised greeting in the app or e-shop
Specific product offer
Labels work across all applications. So if you assign a customer to the label 'allergic to coriander' or 'wants small bottles', you can show them completely different products than to others. This is a powerful personalization tool especially for those who have different target groups for their products.
Thoughtful discounts
You can assign each customer to a group that has a percentage discount attached to it. However, you can also set that some products are not discounted. Or give a group of customers a specific price on any product. That way you have your discounts sorted.
Credits as a gift
Another proven sales tool is credits. You can generate text or QR codes for different amounts with any validity. You distribute these to your customers as you see want, by mailing, in-store, with a random sticker, or turn them into a voucher for Christmas. The user loads them into the app and from then they can use credits as one of their payment methods.
